Loïc Lafrance is a singer-songwriter straight out of Bas-Saint-Laurent. Now based in Quebec City, the artist embarked on self-production in 2020. From his live bedroom in Saint-Sauveur, an album and an EP have since been born. Released in 2023, the "THÉÂTRE/VIOLENCE" EP juxtaposes his art and sociology backgrounds. In it, he expresses his frustration with a system where the marginalized don't have the same opportunities as those at the center of the social normativity spectrum.

Loïc Lafrance's music takes its inspiration from 70s rock, with an imaginative, symbolic style. Ranging from rhythmic anthems with velcro refrains to ballads with poignant, personal lyrics, the "naïve rock" of this motley crew always stands out for its contagious joie de vivre. It's a multidisciplinary project that combines a raw, casual sound with a luminous, overexcited, maximalist staging.

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